2012年10月24日至26日，马汀令可公司将在上海举办一场为期三天的产品管理与市场成功最佳实践培训活动。这次培训活动有三个主要目的，分别是学习如何选择致胜的产品及把产品特征区分优先次序；推动产品超过市场的预期；与市场的实际情况沟通并运用各种工具来追求产品生命周期中的利润最大化。
2012 年10 月24 日-26 日，马汀令可公司将在上海举办产品管理与市场成功最佳实践培训活动。
培训特点和目的：
这次培训，学员将有机会运用市场模拟器推出一个新产品，每个小组将设置自己的策略、定价、推广及销售努力以获得最好的结果。团队的工作的结果以及运用各种营销机制的效果将加强此次培训的学习效果。学习如何选择致胜的产品及把产品特征区分优先次序；推动产品超过市场的预期；与市场的实际情况沟通并运用各种工具来追求产品生命周期中的利润最大化。
适用的产品管理观念：
在准确的工夫框架内以合适的价格推出准确的产品的压力从来没有如此之大。兴旺的公司是那些能更加高效和更加有效定义、消费、推广其产品的公司;简言之，是那些拥有极佳产品管理的公司。我们提供对贵公司业务有重要影响的关键问题在真实世界里的解决方法。由经验丰富的产品管理专业人员制作和提供，这次产品管理培训结合了实践例子的案例研究来讲授一个精彩的产品经理需要把握的技巧、工具和流程。
如果你是新接触产品管理或者您的产品管理团队需要帮助把重点放在战略性的活动，这次适用的产品管理培训将充分讲解技术产品管理的角色和能把产品更加高效和有效推向市场的工具和流程。这次培训中的每一个概念都被设想成一旦你返回办公室就可以立刻施行。
这次培训将帮助你达到：
*通过改进的产品定义来缩短产品开发成本一开始就准确的产品定义会带来很大的商业利益。它不仅能提高产品开发的启动，而且它能显著地提高产品开发团队的效率。通过定义一个市场分析和需求详细说明书的结构化方法，这次培训将帮助你首次就把产品定义做准确。
*通过准时交付建立客户的信心延迟的产品交付会造成客户的不满，也意味着失去市场机会。本次产品管理培训将运用久经考验的过程和方法以保证准时交付。
*通过有效的产品交付来增加产品的销售一个产品不仅仅是一件硬件或软件。有很多非技术性因素的交付会影响一个产品的成功发布。本次产品管理培训定义了完整的产品交付流程和解决产品经理面临的种种问题以确保有效的新产品发布。
谁应参加?
以下部门的副总裁，总监， 领导和经理：
*市场部，产品管理，新产品开发，创新管理，研发，创新推进，产品市场，产品类别开发，商务发展，市场研究。
如需进一步了解详情，请联系：
Vivian Gong
Martin Linking Business Consulting Company Limited
T: +86 28 8532 7678
F: +86 28 8532 6768
Email: Vivian.Gong@ulinking.com
www.martinlinking.com
Product Management and the Market
Place Success Best Practices
October 24th -26th 2012
Shanghai, China
MARTIN LINKING is convening the Product Management and the Market Place Success Best Practices on October 24th -26th 2012 in Shanghai.
Workshop Features and Purpose:
Throughout this course, participants will have an opportunity to use a market simulator to launch a new product, each group will setup its own strategy, pricing, promotion and sales effort to get the best results. The result of team work and effect of using various marketing mechanisms will enforce the learning for this training. Learn how to select the winning product and prioritize features; drive the product to exceed market expectations; communicating with market facts and using tools to maximize profit over the product lifecycle.
Practical Product Management concepts:
*The pressure to deliver the right product at the right price in the right timeframe has never been greater. Companies that thrive are the ones that define, produce and promote their products more efficiently and more effectively; in short, companies with exceptional product management.
*We offer real-world solutions to critical issues that shape your business. Developed and delivered by experienced product management professionals, the product management training mixes cases studies with practical examples to teach the skills, tools and processes required to be an outstanding product manager.
*If you are new to product management or your product management team needs help focusing on strategic activities, Practical Product Management fully explores the role of technology product management with tools and processes designed to bring products to market more efficiently and effectively. Every concept in the seminar is designed to be actionable as soon as you return to the office.
What the Seminar will Help You Achieve:
*Reduce product development costs through improved Product Definition:
Getting product definition right first time is a huge business benefit. Not only does it improve product take-up, but it dramatically improves the efficiency of your product development team. By defining a structured approach to market analysis and requirements specification, this training helps you get it right first time.
* Build customer confidence through on-time delivery:
Late product delivery causes customer dissatisfaction and can also mean missing market opportunities. This product management training uses tried and tested processes and methodologies to ensure an on-time delivery.
* Increase product sales through effective product delivery：
A product is much more than a piece of hardware or software. There are many non-technical deliverables that go to make a successful product release. This product management training defines the complete product delivery process and works through the issues facing a product manager to ensure an effective product launch.
Who should attend?
* Vice Presidents, Directors, Heads and Managers:
Marketing Department; Product Management; New Product Development; Innovation Management; R&D; Innovation Acceleration; Product Marketing; Category Development; Business Development; Market Research.
For more information please contact:
Vivian Gong
Martin Linking Business Consulting Company Limited
T: +86 28 8532 7678
F: +86 28 8532 6768
Email: Vivian.Gong@ulinking.com
www.martinlinking.com
